Sacramento Brand Strategist
For start-up companies and established companies looking to develop as distinguished brand strategy, Brand Identity & Web Design offers brand strategy services. The most successful companies clearly communicate their competitive difference on a daily basis. To do this, organizations must have a clear sense of who they are, their mission, values and unique brand position. Brand Identity & Web Design is committed to helping our clients realize success that far exceeds expectations.
We help big and small clients articulate their unique brand position and then build a company culture around their position.
It is never too early or too late to define your brand position. The process begins with an assessment of how management, staff and the target audience(s) define the organization. We then work with your management team to articulate the mission and core values that will guide the company. From there we conduct a competitive analysis to ensure the ultimate brand position differentiates you within your category, while being true to the essence of your company. The final step is to articulate the brand position and brand promise. These elements will provide a foundation for the majority of the marketing decisions like website development, collateral design and distribution methods, packaging and more. In addition the branding strategy will produce clear guidelines on how to describe or portray the organization.
Contact us today to find out how you can gain clarity, increase sales, customer loyalty and employee retention.